Advertising Strategies For Small Businesses

The year we are living in is 2017, and the advertising market is bigger than ever. To capture the markets fast, Brands, irrespective of how small or big they are, are advertising and marketing their products and finding creative ways to sell their products. We list 5 best advertising strategies according to us for small business.

 

1.Know your audience.

Most of the small businesses don’t run appropriately targeted campaigns, notwithstanding the fact that targeting is one of online advertising’s most important advantages. Indeed, you should be able to create an accurate potential customer profile depending upon the data that you’ve collected. With all this information in hand, you can begin to target similar demographics and psychographics with your campaigns to attract more customers. Whether you’re advertising online or offline, make sure that your branding reflects the kind of customers you want to work with. This is key to targeting well.

 

2. Know when to advertise.

Initially, advertising year-round and spreading out your budget equally divided through months may appear to be a smart and worthy approach. But if you think again, this might not be a suitable idea. There is no way for you to sustain a similar marketing and advertising initiative throughout the entire year. If you sell seasonal products, you should be advertising in your highest-performing seasons. You may even want to start a little bit early and hold some of your advertising funds until a little after. Black Friday and Christmas in the west, Diwali in India and new year in China tend to be high-performing seasons, depending on the type of business you’re running. It may be preferred to set aside some extra money for these days or other holidays.

 

3. Track your advertising.

Many small businesses simply don’t have idea whether their advertising is actually working or not. Online advertising platforms like Google AdWords and Facebook provide you with extensive stats related to your ads and help you determine what is working and what is not. This doesn’t mean that you won’t need to test and experiment, as it can take time for you to create an ad that resonates with your target customers, but it does mean that you can make faster decisions about what to try next. If you’re advertising offline, and you have to set up a specific email address or phone number to gain a clearer understanding of how your leads are finding you and what’s working, then that effort is worth the hassle.

4. Brand well.

Can your customers immediately identify your ads based on your copy, color choice, imagery, logo or typeface? If that question seems stupid, just look at what the major brands and companies are doing. Often at times, you can recognize their ads just from the colors they’re using. Over time, your customers will come to identify with and respond to your ad layouts. The temptation may be to change your branding every time you create a new ad, but that could be confusing and ineffective over the long period of time. Your goal should be to show up in expected places, with familiar-looking ads that consistently resonate with your target customers.

5. Show up in the right places.

It is dangerous to make too many assumptions about your target customer. For example, if there’s a certain radio show that you like, and you assume that your customers like it too, you may be misinformed about the wisdom of spending money on a radio ad there that could prove expensive and ineffective. If your advertising money is going to the wrong place, you’re wasting your money. Instead, you need to get to know your customers. So, survey them. Get a sense of where they like to hang out, what books and magazines they read, what radio show they listen to and so on. When your advertising is matched with the right understanding of your customers, you’ll begin to attract more worthwhile leads to your business.

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