From Iraq to Syria and France to America and India to Pakistan, The world as we see today is not what we want to imagine. Amidst all these comes the Rio Olympics 2016.
As a demonstration of global unity, no event is more powerful than the Olympic Games. It is a chance for each of us to embrace our shared humanity and the progress that comes when the world comes together. And with just about a week to start away from the Rio Olympics 2016, Samsung celebrates this moment of harmony through ‘The Anthem’. It attempts to take anthems from around the globe to combine them in one anthem about peace and love.
The concept is simple and brilliant, combining the scenes of people around the globe to sing lines from the national anthems that are not from their countries. The ad features anthems from over a dozen countries and the final anthem is as follows.
Through our unity and harmony, we’ll remain at peace as one.
For we are young and free, with glowing hearts we see thee rise.
The day of glory has arrived, oh say can you see, a vivid ray of love and hope descends to Earth.
The people living united and progressive, join together all of our hearts as one.
Happy and glorious, listen to us gently with the infinite love.
Unity and justice and freedom, stand unchanged by wind and frost.
Offer peace to friends, and united we shall stand.
The ad ends with the line Proud sponsor of a world without barriers.
The Samsung Olympics Anthem campaign has been conceptualised and produced by Leo Burnett Chicago and Leo Burnett Sydney.