German Beer Company Comes Up With An Honest Ad

Beer is the most widely consumed alcoholic beverage of the world, with about more than 133 billion litres sold, brewing industry a global business, consisting of several dominant multinational companies.

However, beer is not really the best average to consume (well, everyone knows that) and  now, one german company has decided to come up with an honest approach in their print media campaign. instead of using models with perfectly toned bodies and 6 pack abs, they have came up with models who are the actual consumer for beers. Bergedorfer Bier, in collaboration with German advertising firm Jung von Matt, have come up with a campaign with the theme “Brewed With Love” where men are flaunting there beer bumps, like pregnant ladies.

beer 1
Brewed With Love
beer 2
Brewed With Love
beer 3
Brewed With Love

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