Chapter 2, Verse 185, of the Quran states:
The month of Ramadan is that in which was revealed the Quran; a guidance for mankind, and clear proofs of the guidance, and the criterion (of right and wrong). And whosoever of you is present, let him fast the month, and whosoever of you is sick or on a journey, a number of other days. Allah desires for you ease; He desires not hardship for you; and that you should complete the period, and that you should magnify Allah for having guided you, and that perhaps you may be thankful.
This 40 sec of ad by Big Bazaar #NekiMubaarak beautifully explains the real meaning of ramadan which is described in the Quran.
Big Bazaar is the largest hypermarket chain in india,which is the operated by Future Group.
Big Bazaar campaigns always come up with the advertisements which aim to touch the viewers heart and try to portray the real essence for which we actually we celebrate festivals.
On the occasion of the holy month of Ramzan this year, Big Bazaar tries to move the social needle with the campaign, Neki Mubaraak (Best wishes of goodness),which stays true to the brand’s promise of ‘Making India beautiful’.
The ad is set up in the a hospital where a muslim doctor is about to break her fast and the very moment an emergency comes. she steps up to the occasions and keeps her duty above her food and next day when she visits to the patients family, They arrange the dining table for the doctor as a gratitude and request her to break the fast with them. After seeing this ad it gives us the feeling that humanity still exists and its not the religion what matters.
The ad film features the amazing starcast comprising of Sayani Gupta (of Margarita with a Straw fame) and veteran actress Archana Puran Singh.
This campaign has been conceptualised by DDB Mudra West.