Do what you can’t imagine By Pulkit Mehdiratta

The world is an unfair place. Only the fewest of the few people are on a platform which they had dreamt off. Only the cream class comprising of less than 1% gets more than 95% of opportunities whilst the rest are barred from grasping even a nibble of them. So what to do? How to…

Start afresh this Eid, By Athmeeya Shetty

  India is a land of festivity and celebrations. Festivals don’t just spread happiness it spreads with it values of togetherness, goodness and sense of belongingness. It is a novel way to unite families, friends and all the near and dear ones. A means to connect heart, mind and soul. Festivals uplift diversity and unifies…

“Millions of Italians can now say they own a one-of-a-kind Nutella Jar”

7 million jars appeared on shelves in Italy, all of them boasting a unique label design. And here’s a weird twist: Every single one of those millions of labels was designed by……an algorithm? Yes, algorithm. The reason for “hiring” an algorithm was to design all the jars exactly different yet unique. The algorithm pulled from…

Neki Ek Ibadat By Pulkit Mehdirtta

  Children are the messengers of God. This holds so apt in this advertisement that even the people with conflicting thoughts might start worshiping their own. The advertisement in it’s first glance takes you back into your childhood and reviving the old memories of how truthful, honest and kind hearted are the li’l ones! Prioritizing…

The Lunchbox Kitchen By Bhavya Ahuja

  It is said that only Empathy can make you the strongest person. The idea of portraying something so strong that the emotions depicted, enter your skin and makes you feel this issue with all your heart poured out. You can’t deny that you literally felt like crying when you saw that empty lunch box…

The Frog Ad By Athmeeya Shetty

  Life is definitely not eternal. But to live is bliss. We are born once and we get an opportunity to fulfill our desires just once. The chance once let go is left forever. All that we are left with after missing a moment is regret and only regret. “I wish I could have enjoyed…

In pursuit of dreams with Chevrolet, By Athmeeya Shetty

Follow your dreams. Follow your passion. Embrace life. It gives the adrenaline rush to pursue what your heart desire. Dream is not a fantasy or just an illusionary world. Dream is the force that drives one crazy. A factor that will turn you unstoppable. Discovering Reminiscing Experiences Accumulated Madly with Self-satisfaction is Dream. Chasing dreams…

The Peculiar Force, Written By Pulkit Mehdiratta

Imagine! How would the world seem if we were upside down? Just like in our childhood when we tried to do headstands by laying our legs on sides of the wall and that too only for a glimpse of having a different view, in a much similar way this ad will make you wonder and…

Lacoste’s Timeless By Bhavya Ahuja and Athmeeya Shetty

It’s said, ‘Time says it all’ Time factor is used as an astra to reach out to the masses by Lacoste, a sports and fashion brand flourished across the globe. Their ideation of using Timeless as a metaphor for Life and calling ‘Life is a Beautiful Sport’ is how they are using this mysterious drama…